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The Psychology of Money

Every single day you are losing money. Thousands of dollars. And the reason is simple: you do not understand the psychology of your customers.

That lack of understanding costs you attention, it costs you conversions, it costs you trust, and above all, it costs you money. Day after day, month after month. And if you are honest with yourself, you already feel it. You know something is missing. You know your business could perform on a completely different level, but it doesn’t, because you have not mastered the psychology behind human decision-making.

And here’s the truth you need to accept: it will never truly work until you understand people. Until you understand the psychology behind why they buy, you will always be fighting uphill battles.

People don’t act rationally. We are not perfect machines. We are full of errors, biases, hidden motives, and invisible triggers. And that is why customers don’t buy the way you expect them to. They don’t choose the cheapest option. They don’t act logically. They act psychologically.

If you ignore that truth, you are gambling with your business. If you understand it, you hold the keys to a money-printing machine.

That’s why the people who build successful businesses that scale, dominate, and last for decades all have one thing in common: they know exactly how the psychology of money works. They know the subconscious reasons why people say yes. And if you want to join that group, if you want to be more than just another player who burns time and cash, you need to understand the science behind human behavior.

And that is exactly what you will learn in The Psychology of Money. This course is not built on random anecdotes, not on the “success story” of a single guru who once hit the jackpot. Anecdotes don’t count. One person’s story cannot be generalized. What counts is empiricism. What counts is science.

This course is built on a rock-solid foundation: nearly 200 studies, papers, and bestselling books. Nobel Prize-winning ideas. Behavioral economics and consumer psychology that have been tested, replicated, and proven to work. These are not opinions. These are facts. And they will transform the way you sell.

If you are serious about your business, you cannot afford to continue as you are. You can't ignore the numbers.

What NOT using The Psychology of Money costs you

Move the slider to your traffic and see the leak in real-time

MetricWITHOUT POMWith POM
Visitors/mo20004100
Conv. rate2 %6 %
AOV$100$130
Monthly $$4000$31980
Yearly $$48000$383760
You lose $27980 every month.
example calculation – actual numbers depend on your niche, offer and execution

That’s $933 every single day, gone without you even noticing. That is the real price of not understanding psychology.

Every day you wait, every month you hesitate, the hole gets deeper. This course is not a cost. It is the most profitable investment you can possibly make in your business.

The Psychology of Money “costs” you exactly days of doing nothing, after that, the leak you plug is pure profit.

example calculation – actual numbers depend on your niche, offer and execution

Content

37 lessons, 270 minutes of direct, actionable knowledge. No distractions, just raw psychological principles, explained simply, with real examples you can apply immediately.

References

Based on 194 scientific studies, academic papers, and Nobel Prize-winning research. Every source is included. This isn’t built on a single lucky success story, it’s built on decades of impirical research.

Checklist

Your most important actions, distilled into a ready-to-use checklist. Apply it directly to your business and implement the psychology of money step by step.

Psychological Profiles

25 customer profiles from 5 industries. Each one deeply analyzed so you know exactly how to resonate until buying becomes inevitable.

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Business Consulting

Our team of business psychologists from the Video Library of Alexandria will personally analyze your business, your funnels, your offers, and your messaging. You’ll get weekly calls, direct consulting, and a customized plan to turn your business into a customer magnet. This isn’t generic advice, this is hands-on guidance from professionals who understand exactly how human decision-making works.

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Master Edition

For the entrepreneur who is serious about building or scaling their business. Full access to every lesson, every tool, and every framework. This edition is designed for those who don’t just want knowledge, but want to implement it with serious entrepreneurial intent.

Get Master Edition

Slime Edition

For those who want to soak up every bit of knowledge but aren’t ready yet to apply it at full scale. You still get the complete video course, which is everything you need to fill your head with proven psychology.

Get Slime Edition

Business
Consulting

  • Everything in
    Master Edition
  • 3-month
    1:1 coaching
  • Expert team of
    Business Psychologists
  • Weekly calls
  • 24/h Support
600$
Book your free Call

Master Edition

  • Full video course
    (37 Lessons)
  • 25 psychological
    profiles
  • Business Checklist
  • Access to the full
    100+ references
110$ 250 –56 %
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Slim Edition

  • Full video Course
    (37 Lessons)
100$ 235 –57 %
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Frequently Asked Questions

Right after purchase you’ll receive an email with a secure link. Click it, create your account, and the video course will appear in your personal library. If the email doesn’t arrive within 5 minutes, please contact [email protected].
Usually instantly, maximum 5 minutes after checkout. If you still haven’t received the email, check spam and promotions folders, then reach out to [email protected].
Yes. The platform is 100 % cloud-based and responsive. Log in from your laptop, tablet, or phone and continue exactly where you left off.
No. You receive lifetime access, including all future updates. Go through the material at your own pace and revisit it whenever you need a refresher.
Zero background required. Every concept is explained in plain English with real-world business examples, so you can apply it immediately, even if you have never opened a psychology book.
The principles are universal. In the course we go directly into the most different niches, from examples of restaurants, fitness coachings, to e-commerce, SaaS and many more; everything is covered. As long as you sell to humans, it will work for your niche.
Absolutely. You can upgrade from any edition to Business Consulting at any time. Simply email [email protected] and we’ll send you a secure checkout link for the difference.
Each license is valid for one user. If you need team access, please contact [email protected] for multi-seat pricing.
There is no animated character or on-screen personality like on social media. The style is intentionally clean, professional, and minimal – light animations, no fancy transitions, so your full attention stays on the content and the psychological principles being taught.

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